Insights

We cannot deny the impact of digital technologies on the way people interact, work, buy and live their lives. These technologies are ingrained in almost every aspect of society. This fact alone makes it imperative that companies take advantage of the digital universe to maximise their brand awareness and marketing goals.

Getting the customer experience right is a delicate balance. It could go either way. It only takes a poorly placed call-to-action button or a humorous tone of voice to leave potential and existing customers feeling uneasy about your brand.

Shopping cart abandonment occurs when a customer wants to check out and completes all of the forms on a site but then backs out before paying for any products.

By delivering a UX that is purpose-driven, you can turbo-charge your brand’s ability to grow and achieve its vision. Keeping up with the latest design trends is essential because it will give you a competitive edge which can help attract and retain new customers.

To succeed in e-commerce requires the constant improvement of your platform. Consumer behaviour changes at breakneck speeds and small businesses need to stay competitive with larger online stores. Don't add to the difficulty of running a business by committing these typical yet catastrophic e-commerce blunders. 

Most small business owners know that the internet is key to their success, so if yours isn't proving helpful enough, it might be time for some updates!

A successful inbound marketing strategy includes these six elements to generate high-quality leads, encourage conversions and drive consistent ROI.