The holiday rush might be winding down, but smart businesses are already gearing up for what comes next.
January is one of the best times to capture attention, drive post-holiday sales, and set the tone for the year ahead.
At Koola, we help Australian brands turn quiet months into powerful launchpads through clever website optimisation, smart tracking, and performance-driven marketing.
Here’s how to make sure your website is ready for January promotions.
Refresh your homepage and key offers
The new year is a natural reset point, and your website should reflect it.
Swap out any holiday banners, expired discount codes, or seasonal imagery, and replace them with fresh messaging that speaks to renewal and momentum.
Tips from Koola’s web team:
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Update your hero banner with a “New Year, New Offers” theme.
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Highlight your top-selling products or services from December.
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Add clear CTAs like “Shop Now”, “Book Your January Deal”, or “Start the Year Strong”.
A refreshed homepage signals that your brand is active, relevant, and ready to serve customers right into the new year.
Optimise for speed and mobile experience
More than 70% of users in Australia browse on mobile, especially over the holidays. A slow or clunky mobile site is the quickest way to lose post-holiday shoppers.
Your checklist:
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Test loading speeds (aim for under 3 seconds).
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Simplify your navigation and checkout flow.
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Make sure images are compressed and correctly sized.
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Ensure all key landing pages are mobile-responsive and visually consistent.
Koola’s web optimisation services help ensure your site doesn’t just look good, it performs flawlessly where it matters most.
Set up or review your analytics and tracking
January is prime time to measure what worked, and plan what’s next. Make sure your analytics tools are giving you accurate data before the new campaigns roll out.
Here’s what to check:
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Google Analytics 4: Confirm conversion events are correctly tracked.
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Meta Pixel / Server-Side Tracking: Ensure remarketing audiences are being built.
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Google Tag Manager: Organise and tag all your campaign links.
With Koola’s data-driven approach, we help clients see exactly which actions drive results, so no ad spend goes to waste.
Build retargeting lists while traffic is high
December brings a surge in website visitors, even if they don’t all convert immediately. Use this opportunity to build retargeting audiences you can tap into in January.
Action steps:
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Create custom audiences in Meta and Google Ads from December site traffic.
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Segment users by behaviour, product views, add-to-cart, newsletter sign-ups.
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Prepare ad creatives and offers specifically for these warm leads.
With these ready-to-go lists, you’ll start January with a head start instead of starting from scratch.
Capture leads and automate follow-ups
If visitors aren’t ready to buy, make sure you still capture their interest.
Set up pop-ups, lead magnets, or newsletter sign-ups offering early access to your January sale or exclusive deals.
Then, automate your follow-up:
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Send reminder emails once your promo goes live.
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Use personalised subject lines to boost open rates.
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Re-engage anyone who clicked but didn’t convert.
Koola’s marketing automation systems help brands stay connected with customers, even when the holiday buzz fades.
Plan your January campaigns now
Your website is the foundation of your promotions — but it’s most powerful when paired with well-timed marketing.
Start scheduling:
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Ad campaigns (Meta + Google) with clear start and end dates.
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Email announcements for new offers or products.
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Remarketing ads that remind December visitors why they loved your brand.
By having these ready before the new year hits, you’ll launch smoothly while your competitors are still recovering from the holidays.
In Summary
Preparing your website for January promotions isn’t just about new graphics or discounts, it’s about strategy, performance, and timing.
At Koola, we help Australian businesses turn seasonal slowdowns into growth opportunities through smart web optimisation, marketing automation, and data-driven strategy.
Are you ready to make your website work harder in 2026?
Let’s build your next digital success story: https://www.koola.au
