Insights

Not sure which website platform to use? Check out our latest blog post for a helpful comparison of the most popular options.

Building a website from scratch might seem daunting, but we’ve put together a checklist to make sure you have all your bases covered.

You need to think long and hard about what you want your website to achieve. It’s the backbone of your marketing efforts. Let Koola Digital help you.

The divide between marketing and sales departments has been widening for a while but the digital landscape offers a way to reconnect these business operations.

A digital platform can be the springboard for your business’s digital transformation ambitions. Let’s explore why every modern growing business needs one.

Small businesses face the same challenges and opportunities as larger ones, but they need a different level of digital care, and that's where Koola Digital comes in.

We cannot deny the impact of digital technologies on the way people interact, work, buy and live their lives. These technologies are ingrained in almost every aspect of society. This fact alone makes it imperative that companies take advantage of the digital universe to maximise their brand awareness and marketing goals.

Getting the customer experience right is a delicate balance. It could go either way. It only takes a poorly placed call-to-action button or a humorous tone of voice to leave potential and existing customers feeling uneasy about your brand.

Shopping cart abandonment occurs when a customer wants to check out and completes all of the forms on a site but then backs out before paying for any products.