As the year draws to a close, many businesses find themselves with unused marketing budget and a big question: how do we spend it wisely?
At Koola, we help brands across Australia turn last-minute spend into long-term gain. Whether it’s refining your campaigns, retargeting high-value audiences, or making small but powerful tweaks to your website, smart allocation now can set your business up for success in the new year.
1. Focus on what’s already working
Before launching something new, look at your data. Which campaigns have delivered the highest ROI this year? Which posts are driving the most engagement or conversions?
Use this insight to double down:
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Boost top-performing ads or posts, your warmest audiences are the easiest to convert.
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Increase budgets on proven campaigns, it’s often cheaper (and more effective) than testing new audiences in December.
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Update creative for a seasonal edge, a fresh visual or headline can revitalise your results without rebuilding your campaign.
At Koola, we use performance insights from Meta, Google, and your web analytics to ensure every dollar is placed where it performs best.
2. Retarget warm audiences before they cool off
December is peak decision-making season, and remarketing is your best friend.
If someone has visited your website, engaged with your ads, or left items in their cart, they’re already familiar with your brand. Use your remaining budget to:
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Run dynamic retargeting ads showing products or services they viewed.
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Launch short, urgency-driven campaigns like “Last chance for 2025 pricing” or “Limited spots left this year.”
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Build a retargeting list for January, so you start 2026 with a ready-to-buy audience.
Smart remarketing now helps maintain brand visibility through the quieter holiday weeks.
3. Optimise landing pages for conversion
You don’t need a complete website overhaul to improve results, sometimes small optimisations make the biggest difference.
Review your landing pages and:
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Simplify forms (fewer fields = more completions)
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Improve mobile performance and loading speed
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Add festive or time-sensitive messaging to drive urgency
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Review your CTAs, are they action-oriented and clear?
At Koola, our UX specialists help businesses fine-tune their landing pages for conversion, ensuring that your ad spend doesn’t go to waste when visitors arrive.
4. Invest in tracking and insights
The best marketing investment you can make? Better data.
If you haven’t already, ensure your tracking tools are properly set up:
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Google Analytics 4 events and conversions
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Meta Pixel or Server-Side tracking
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Google Tag Manager for easy campaign tracking
This ensures that when you review your year-end results, you can clearly see what worked and why. Data-driven clarity means smarter planning for 2026.
5. Think beyond December, plan for January momentum
Your remaining 2025 budget can set the stage for Q1 growth.
Use funds to:
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Pre-schedule January ad campaigns
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Develop new creative assets
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Refresh your email automation or welcome flows
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Plan and design your 2026 marketing strategy with Koola’s team
The goal isn’t just to finish the year strong, it’s to start the next one ahead.
In Summary
Don’t let your remaining budget go unused or unfocused. Strategic spending now can deliver returns well into the new year, through stronger conversions, sharper insights, and more confident campaigns.
At Koola, we help Australian businesses make every click, keyword, and conversion count — all year round.
📞 Ready to make your 2025 budget work harder?
Let’s plan your year-end strategy together: https://www.koola.au
